Managing our clients’ social pages is an activity that stems from, and develops around, achieving objectives. In order to succeed, our social media managers study editorial plans that could cause a sensation, while the advertisers develop advanced advertising campaigns.
Managing our clients’ social pages is an activity that stems from, and develops around, achieving objectives. In order to succeed, our social media managers study editorial plans that could cause a sensation, while the advertisers develop advanced advertising campaigns.
What purpose do social networks serve for a company? To increase brand awareness, conduct traffic onto the site, generate contacts or, quite simply (and this is the hardest part), create a community around the brand’s values. What purpose do they not serve? Generating post. This is why each one of our social, or rather, social media marketing campaigns starts by analysing our clients’ aims and by creating tailor-made social marketing projects.
What purpose do social networks serve for a company? To increase brand awareness, conduct traffic onto the site, generate contacts or, quite simply (and this is the hardest part), create a community around the brand’s values. What purpose do they not serve? Generating post. This is why each one of our social, or rather, social media marketing campaigns starts by analysing our clients’ aims and by creating tailor-made social marketing projects.
The basis of good social media management lies in the creation of an editorial line capable of enhancing the brand and supporting the achievement of objectives. What should an editorial plan look like? It needs to be in line with the company and “relevant” to its users. There is no such thing as a favourable wind for a sailor who doesn’t know where they are headed.
To develop social campaigns that are genuinely relevant, it is essential to use tools and strategies such as social advertising and influencer marketing. Self-based advertising platforms like Facebook or Linkedin ADS, and collaboration with profiled, relevant influencers allow the brand to intercept its target with well-defined interests and demographics and map out marketing paths that genuinely mean something to potential clients.
One of the most important signs to explain to the social network algorithm like Facebook or Instagram that our posts are really working is the buzz generated around the company brand and its contents. Selecting and gathering a community, and conversing with its influencers, is one of the favourite activities of our social media managers, who schedule involvement sessions (social engagement), which are also useful for giving a voice to the company.
Creating advertising or advanced marketing influencer campaigns means getting involved with landing pages, tracking pixels and remarketing. In other words: every action equates to achieving a goal. For our marketers, “conversion” is the main focus: satisfying themselves and their clients.
What purpose do social networks serve for a company? To increase brand awareness, conduct traffic onto the site, generate contacts or, quite simply (and this is the hardest part), create a community around the brand’s values. What purpose do they not serve? Generating post. This is why each one of our social, or rather, social media marketing campaigns starts by analysing our clients’ aims and by creating tailor-made social marketing projects.
The basis of good social media management lies in the creation of an editorial line capable of enhancing the brand and supporting the achievement of objectives. What should an editorial plan look like? It needs to be in line with the company and “relevant” to its users. There is no such thing as a favourable wind for a sailor who doesn’t know where they are headed.
To develop social campaigns that are genuinely relevant, it is essential to use tools and strategies such as social advertising and influencer marketing. Self-based advertising platforms like Facebook or Linkedin ADS, and collaboration with profiled, relevant influencers allow the brand to intercept its target with well-defined interests and demographics and map out marketing paths that genuinely mean something to potential clients.
One of the most important signs to explain to the social network algorithm like Facebook or Instagram that our posts are really working is the buzz generated around the company brand and its contents. Selecting and gathering a community, and conversing with its influencers, is one of the favourite activities of our social media managers, who schedule involvement sessions (social engagement), which are also useful for giving a voice to the company.
Creating advertising or advanced marketing influencer campaigns means getting involved with landing pages, tracking pixels and remarketing. In other words: every action equates to achieving a goal. For our marketers, “conversion” is the main focus: satisfying themselves and their clients.