First the strategy

Strategy lies at the root of every SEM and Google ADS campaign. Before dealing with adverts, formats and keywords, our strategists sit around the table with their customers to get an idea of their business, aims, their company values and market characteristics. At this point, a purchasing strategy is created that is key to establishing performance indicators and choosing methods and tools for action.

Conversion in first place

For our SEM specialists, creating Google Ads campaigns means placing conversion at the centre, which is achieving the result that really matters to our partners. So, advertising combines with marketing, User Experience, copywriting, development (tracking every action is a key stage) to create actions capable of achieving objectives in terms of ROI.

Tracking behaviours

In advanced advertising, one of the objectives when creating campaigns is to monitor the behaviour of users at every stage, from the first click to the final conversion (e.g. purchase or requesting a quote), and even beyond. In order to achieve this in complex IT systems we, together with our team, have developed a process capable of analysing the platforms (CMS and CMR) and implementing the best solution by monitoring and optimising the performances of each campaign.

Data analysis and reporting

We like to keep the platforms we use to develop the campaigns and work alongside our customers to analyse the data to achieve maximum results “open”. Our reports are simple and easy to understand. No worries: we are good at making numbers and seemingly unpronounceable acronyms, understandable.